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Crista Spices

CRISTA - A new look. A new brand evolution. A traditional spice brand, transformed into a young, bold & reflective brand identity. Crista has existed and dominated the spice industry since 1981, setting a benchmark for purity in the world on spices across the globe.

Service

Packaging, Digital

Work done for:

Beyondesign, Mumbai

Year

2021

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4 Generations of expertise in the spice trade!.

The brand language was thoughtfully created keeping in mind the target audience they wanted to focus on. A clean, fun, bold yet confident look was designed so as to stand out amidst the other traditional spices in India.

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The Packaging

The packaging, through vibrant colours that compliment the brand colour blue for each spice,
bold typography, round shapes, and strong yet approachable outlook, this brand reflects a forward-looking, young, modern brand that has carried the knowledge of spices through generations.

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