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Crista Spices

CRISTA - A new look. A new brand evolution. A traditional spice brand, transformed into a young, bold & reflective brand identity. Crista has existed and dominated the spice industry since 1981, setting a benchmark for purity in the world on spices across the globe.


Packaging, Digital

Work done for:

Beyondesign, Mumbai



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4 Generations of expertise in the spice trade!.

The brand language was thoughtfully created keeping in mind the target audience they wanted to focus on. A clean, fun, bold yet confident look was designed so as to stand out amidst the other traditional spices in India.


The Packaging

The packaging, through vibrant colours that compliment the brand colour blue for each spice,
bold typography, round shapes, and strong yet approachable outlook, this brand reflects a forward-looking, young, modern brand that has carried the knowledge of spices through generations.

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