Plantaway Foods
Plantaway is a one-stop shop for all Plant Based Food needs that aims to be kinder
to humans, animals & our planet. It came into being with its enormous range of plant-based food range curated specially to cater to & nurture your well-being.
Service
Packaging,
Brand Manual
Work done for:
Beyondesign, Mumbai
Year
2022
"This was no ordinary vegan brand.!"
A wide range of products from meats to dairy and condiments has to be designed in a way
so it looks cohesive yet each product is easily identifiable. A brand language was created that was easily adaptable and can be taken across packaging to print and digital.
The Packaging
Keeping the brand colours to a minimum and highlighting the product name supported with image for each product was the way forward for
this brand. A typography-based design with clean hierarchy of elements and a thought-through layout designed to stand out off the shelf.