Mahindra Group
Mahindra Saboro offers a wide range of fruits, one of them being grapes which are exported in various parts of Asia and Europe. They wanted to change the face of the brand keeping the goodwill attached to its original brand.
Service
Packaging &
Print Design
Work done for:
Lokusdesigns, Pune
Year
2020
The outer shape on the label was derived by the flowing typography of the logo. It was supposed to be a packaging for the regular and premium target group.
Taking the yellow brand colour ahead with a bright palette, we will be emphasizing on the richness and quality of the brand. The use of the dramatic silk element along with beautiful imagery reflects the exquisiteness of the fruits, making the product tempting enough on the shelf.
Regular Label
An opaque, photography-based label, along with a classy gradient as per contrast and balance required with the photograph.
Premium Label
A half transparent typography based label is a more premium grapes label, handpicked from all over India.
Thoughtfully Picked
Brought to you from carefully selected orchardswhere grapes are lovingly & passionately grown.